50 Free Online Marketing Classes to Take This Year

Free Online Marketing Courses

1. HubSpot Inbound Marketing Certification – HubSpot Academy

2. HubSpot Content Marketing Certification – HubSpot Academy

3. Internet Marketing for Smart People – Copyblogger

4. Viral Marketing and How to Craft Contagious Content – Coursera

5. The Strategy of Content Marketing – Coursera

6. Copywriting Blunders – Udemy

7. Content Marketing for B2B Enterprises – Udemy

8. Semrush Content Marketing Toolkit Course – Semrush

9. Copywriting Quick Start: Top FREE Writing Tools & Hacks – Udemy


Free Social Media Marketing Courses

10. Free Social Media Certification – HubSpot Academy

11. Developing an End-to-End Instagram Marketing Strategy For Your Business – HubSpot Academy

12. Diploma in Social Media Marketing – Alison

13. Facebook Blueprint – Facebook

14. Social Media Analytics – Quintly

15. Social Media Quickstarter – Constant Contact

16. Semrush Social Media Toolkit Course – Semrush

17. Social Media Marketing Professional Certificate – Facebook


Free SEO Marketing Courses

18. SEO Training Course – HubSpot Academy

19. Google Digital Marketing Course – Google

20. SEO Training Course by Moz – Udemy

21. SEO – QuickSprout

22. SEO Specialization Course – Coursera

23. Semrush SEO Toolkit Course – Semrush

24. Online SEO Training – Yoast


Free Email Marketing Courses

25. HubSpot Email Marketing Certification – HubSpot Academy

26. Email Marketing Course – Sendinblue Academy

27. Email Marketing Made Easy for Beginners – Udemy

28. Email Marketing for Beginners – Skillshare


Free Web Development and Site Design Courses

29. Make a Website – CodeAcademy

30. Learn Javascript – CodeAcademy

31. Learn Ruby – CodeAcademy

32. Learn Python 3 – CodeAcademy

33. Learn HTML & CSS – CodeAcademy

34. Learn to Code Awesome Websites – General Assembly 


Free Online Advertising & PPC Courses

35. What Digital Advertising Is and How to Do It – HubSpot Academy

36. How to Build a Paid Media Strategy – HubSpot Academy

37. PPC University – Wordstream

38. Advertising Your Business Online – Alison

39. Advanced Competitive Research Practices with Semrush

40. Copywriting 101: Crafting Your First Ad Campaign – Skillshare

41. Semrush Advertising Toolkit Course – Semrush


Other Free Digital Marketing Courses

42. Graphic Design Basics – Canva

43. Graphic Design Specialization – Coursera

44. Photoshop 2020: One-on-One Fundamentals – LinkedIn Learning

45. InDesign 2020: Essential Training – LinkedIn Learning

46. Video Marketing Course- HubSpot Academy

47. Event Marketing Course and Certification – Eventbrite

48. Event Sponsorship Course and Certification – Eventbrite

49. Affiliate Marketing for Beginners – Udemy

50. YouTube Ads Certification – YouTube

Benefits of a Digital Marketing Certificate

The most well-known benefit of earning a marketing certificate is the potential for better pay and career advancement, but there are plenty more rewards to reap by honing your skills. Here are a few of the top advantages of earning a digital marketing certificate.

Specializing in a Marketing Niche

The “jack of all trades, master of none” mantra is the marketer’s enemy. Any experienced marketing professional will advise someone looking to enter or grow into the field to narrow their focus. There are simply too many types of marketing to do all of them well. Certifications come in handy because they’re narrow enough in scope to give you a high-level overview of how the skill fits into a larger marketing strategy but tactical enough to show you exactly how to execute the skill in your day-to-day work.

Communicating Advanced Marketing Concepts

Whether you’re interviewing for a marketing role or pitching a client, one thing’s for sure — you’ll need to sound like a skilled marketer. Sure, you can fake it ‘till you make it, but I don’t advise this route. Shibboleths will only get you so far before someone notices a gap in your experience. Certification courses are comprehensive education tools that will teach you essential marketing lingo and exactly what it all means. Best of all, you’ll be able to communicate advanced concepts confidently without over or under-explaining which can undermine your credibility.

Building Your Resume

When it comes down to it, your resume will almost always precede your presence. Before an interview or a client meeting, people will look to your resume and portfolio first to verify your skills. Adding the certifications you’ve received after completing marketing courses is a smart way to get picked up by resume scanners and it’ll catch the attention of human eyes, too. Even if you have several years of experience, a certificate can still help get your foot in the door so you can speak in detail about your experience during an interview.

Where to Find Free and Affordable Courses

The free courses we mentioned above are amazing resources for budget-conscious marketers. They’ll teach you the basics of the subject and give you some tactical knowledge you can apply right away. If you want to become more competitive in the job market or if you have a bit more time and resources to dedicate to furthering your education, check out the following courses. They’re not all free, but they’re affordable and will provide you with up-to-date course material

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